Mubadala Abu Dhabi Open Unleashes Thrilling Tennis Roadshow for 2024 Tournament

Abu Dhabi residents are in for a treat with a tennis-themed roadshow gearing up for the Mubadala Abu Dhabi Open 2024. Running for 20 days, the roadshow kicks off on December 9th.

It is offering attendees a chance to engage in various activities and win prizes, including discount codes for ticket purchases and exclusive tournament merchandise. The initiative, organized in collaboration with Mubadala and Abu Dhabi Sports Council, aims to build excitement for the upcoming Open scheduled from February 3rd to 11th, 2024, at Zayed Sports City International Tennis Centre.

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Notably, Tunisia’s Ons Jabeur is the first confirmed player for the competition, promising a spectacular event with more announcements to follow.

Catch the roadshow at different locations, including the 2023 Abu Dhabi Spartan World Championship, Galleria Mall, Sheikh Zayed Festival, and Sail GP.

Mubadala Abu Dhabi Open 2024 Roadshow Launch

Nigel Gupta, Director of Tennis Events at IMG and Tournament Director at the Mubadala Abu Dhabi Open, said: “We are pleased to announce the Mubadala Abu Dhabi Open Roadshow, a significant milestone on our journey towards the start of the 2024 competition.”

“The Roadshow is a hugely exciting concept that will give people across Abu Dhabi the opportunity to learn more about the competition and take part in a series of fun and interactive tennis-themed activities.”

“With only two months to go until the tournament begins, excitement is really starting to build, and the Roadshow will undoubtedly heighten the sense of anticipation around what is set to be another fantastic Mubadala Abu Dhabi Open.”

A tennis-themed virtual reality game, a tennis-themed version of Connect Four, and a challenge where participants must strategically drop four jumbo tennis balls onto a gaming board to form a line are among the activities available to guests attending the Mubadala Abu Dhabi Open Roadshow.

The Roadshow proved to be a great success when it was introduced ahead of the first-ever Mubadala Abu Dhabi Open earlier this year, with 2,351 participants over 40 hours of activation time. 8,292 people walked in total over four days and two different locations.

The Mubadala Abu Dhabi Open promises to be an amazing experience all around, and tickets are currently available.

For children under the age of twelve, regular tournament tickets are free for the first six days, and after the quarterfinals, they cost just AED 25. Through the Mubadala Abu Dhabi Open Official Website, tickets can be bought.

Dominic Spinley

Dominic Spinley

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